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Georgia Nurses Association

3032 Briarcliff Road
Atlanta, GA., 30329-2655
Tel.(404) 325-5536
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CEO Corner - Summer, 2006

 

By: Deborah Hackman, CAE

  Georgia Nurses Association CEO
 
     
  Creating a Culture for Organizational Competencies in the 21st Century  
     
 

Is it possible that all of us could feel any more overworked, overstressed, over wired, over burdened or less in control of our lives than we are today? Yes.  Let’s face it, expectations in today’s society are not going to lessen. It is not only about doing more with less, but about doing more with less and doing it quicker; personalizing it more; being flexible enough for customization; being sensitive to multi cultural, generational and gender interpretations; delivering it to multiple access points including computers, telephones and archives that can be accessed 24/7.   Is there any hope that solutions for all this insanity in our lives are possible without just “dropping-out” and retreating to a monastery in the Himalayas? Yes. Like me, you may often be tempted by that Himalayan solution, but you would find yourself smuggling in a cell phone. You know what that means; it is like the invasion of the body snatchers. All it takes is one small opening and well, you know where that leads. Do you suppose the Monks now have Blackberries under those thick brown robes? Please say it isn’t so; I need to hold onto the idea that there are still places on earth with complete serenity.

Back to reality and being completely committed to enhancing the future effectiveness of our association’s community. The fact is that as an association we need to be needed. Not in the co-dependent model of being needed, but in a healthy relationship where intellect is shared through effective means and the result is that our members feel more in control of what they MUST know about their profession, practice, skills for their workplace challenges, and professional development.  Being needed now means being an associations who is successful in effectively dealing with vast exponential changes (technological and otherwise) and in navigating the tidal wave of information in existence to then channel that into targeted, cohesive systems where all of that noise turns into wisdom for their members.  It is not hard to imagine the relevancy and necessity of that in today’s demanding, information-overloaded world.  

Today, the key is having knowledge and wisdom networks with a reliable system to support that communication.  We know that we learn the most relevant and useful information from respected peers. The most utility comes when we harness and organize that wisdom and experience so that one becomes confident about where to go to “get the answer” regardless of the question.  For example, we recently had a computer system malfunction. (The kind that happens when you least expect it and are most reliant to complete those last 27 tasks that must be done within the next 30 minutes!)  A twenty- something geek has been sent to my rescue.  I explained the problem to him, and he pondered it for a moment. Then, he asked me if he could have access to an internet connection.  He was very honest with me; he didn’t have the answer to my problem but knew how to find it.  He went to his geek’s online Community of Practice and posed the question to his peers in this geek community. Within five minutes he had the answer, and promptly solved my problem.  He never got stressed about what to do or being unsure how to fix it, nor did he for a moment have any stress about delivering an excellent level of service. Why not—because he had a system. A community of his peers accessible from anywhere at anytime with all the answers he needed.  Remarkable. Eye opening.

 GNA has identified a best-practice model for a similar online Community of Practice (CoP), a knowledge management network for our membership to find needed answers. And we are excited about it! This member-driven, peer supported and facilitated network will ultimately be a stress reducer for you. It will be the place you can rely on to “get the answer” from a peer just like that kid computer geek did in my office that day. It will be a wealth of answers and information from the GNA peer network—a network of free thinking, expert professionals who have the capability and wisdom to create a resource of more NEW knowledge than imaginable.

We are hopeful that members will see the value in becoming active and engaged in this new type of learning community and knowledge center. GNA is still identifying the funding that will enable the online “communities of practice” concept to become a reality and a new member benefit sooner rather than later.  As we continue to progress with building a culture at GNA for organizational competencies in the 21st Century, we hope to engage each of our members more fully and deliver a vibrant, meaningful membership experience to you—our most valuable resource.               

Hackman is the Chief Executive Officer of the Georgia Nurses Association.  Hackman is also a member of the Georgia Society of Association Executives and the American Society of Association Executives.   Hackman has been with GNA since 2000.

 
     
   
 
 
 

Previous Messages from GNA's CEO:

 
 

CEO Corner - Winter, 2007

 
 

CEO Corner - Summer, 2007

 
 

CEO Corner - Summer, 2006

 
 

CEO Corner - Spring, 2006

 
 

CEO Corner - Winter, 2005

 
 

CEO Corner - Summer, 2005

 
 

CEO Corner - May, 2005

 
 

CEO Corner - February, 2005