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I am privileged to have
had the opportunity to stand before the membership and guests on the
historic occasion of GNA’s 100th birthday. I enjoyed the
unique opportunity to participate with the GNA leadership, the local
committee, and the GNA staff in preparation for this milestone
celebration.
Remarkably, we had
several members present for the event who were also present for the 90th
celebration, for the 75th celebration and even for the 50th
celebration. I don’t know many organizations that can boast that degree
of loyalty. I hope that members such as Dr. Geraldine Ray, Maidana
Nunn, Mary Woody and others realize how valued you are and how
appreciative we are that you were in attendance.
While it has been said
before and it will be said again how thankful we all are that we have
had such remarkable support in every aspect of preparation, I want to
contribute my personal thanks to you Linda, Cindy and the Board of
Directors, to Eunice & Diane, event co-chairs, the students, and the
incredible group of volunteers from Savannah who accepted this challenge
with the grace and charm that brings honor to such an auspicious
occasion.
Please allow me to also
publicly thank my GNA staff members who each committed in their own
personal and professional ways to make this a positive, landmark
experience for our members. Linda introduced each of the staff members
to you earlier this morning and I know that they are in this room today.
I appreciate this opportunity to let our members know that we are quite
fortunate to have the skill and talent of extraordinary staff
professionals who often times work around the clock on your behalf. I
may not tell them as often as I should, but I am very proud of them.
Speaking of staff, we
have experienced a couple of significant retirements this year.
Long-time staff member, Sylvia Smith, retired from GNA last February
after 21 years of service. She has redirected her talents to her church
and their mission trips.
Another long-time staff
member is retiring at the end of this calendar year. Staff lobbyist,
Demetrius Mazacoufa, JD, is cutting back on his lobbying work and after
more than a quarter of a century, GNA will have new representation at
the Capitol to monitor and assist favorable legislative outcomes for
nursing. I don’t take this important staffing decision lightly. It is
critical that we have an orderly transition and find an experienced
professional, committed to good communication who can properly represent
the profession of nursing with integrity. Work has already begun to
gather advise from Demetrius and input specifically from elected GNA
stakeholders to fill the lobbyist position in time for the start of the
2008 legislative session.
In the spirit of our
theme, “GNA storytelling,” the story that remains the most vivid for me
occurred seven years ago when I had been on the job for only three
months. The Georgia Department of Transportation dropped by the West
Peachtree GNA headquarters building to deliver the ominous news that
they were going to take GNA’s building through imminent domain. We had
three months to negotiate with the DOT for the value of the building,
vacate the premises; buy a new building, renovate it while planning for
our annual meeting in Athens, raise the money and end up with a mortgage
free asset that did not come from membership dues…. Dr. Debbie Hatmaker
was GNA President at the time and Catherine Futch was President of the
Georgia Nurses Foundation. It was at this time and under these uncertain
circumstances that we all learned just how much could be accomplished
through a commitment to a common goal. The rest of the story as you
know had a very happy ending. All of that is factually recorded in the
annals of GNA history. But what may not be so obviously documented is
how and why so much was accomplished against what seemed to be some
pretty intense obstacles. I am as clear now as I was then that it was
due to a genuine partnership between staff, the elected leadership, and
the membership. One based on mutual respect. Absent that advantage—the
outcome would have been much different. And that was the lesson and the
“story” to carry forward.
Organizationally our
more recent challenges may have been different in nature but a committed
and respectful partnership with the membership and between the current
elected and staff leadership has similarly reaped good benefits and
enhanced stability for the organization. We have all good news to share
as we celebrate the past and look forward to the future.
Since the last time we
gathered for the membership meeting in 2005 where significant structural
changes were adopted by the two-thirds majority, membership revenues
have grown by an incredible 12.3 percent. This is a remarkable turn
around to what had previously been a slow annual decline in membership
of about 3 percent each year. These growth statistics have exceeded
expectations and are not typical to current association trends. We are
in fact in an enigma.
Important to note is
that the increases reflected in membership revenue do not include those
monies set aside in the new Growth & Development Fund that was created
with those structural changes. The Growth & Development funds are
registered in a line item separate from membership revenues. Those funds
are managed and allocated according to the GNA Bylaws by the elected
Director of Membership Development and the Regional Coordinators and
they are intended to support Chapter growth and participation. This
committee elected by the membership meets four times a year to review
Chapter requests. Funds from that account have been distributed
according to the committee’s instructions to all Chapters who have
requested funding and in support of Chapter Chair participation in
special group projects like strategic planning. In fact, all requests
made to the Growth & Development Committee by GNA chapters were approved
for funding. So that process seems to have taken hold and is working
well.
As most of you know only
23 percent of GNA’s annual income is derived from membership dues. So at
the same time we are focused on the strategic objective to recruit,
retain and service our members, GNA staff also have competing demands to
generate the 77 percent of our revenues that come from non-dues. We have
good news to report in those areas as well.
In addition to
unprecedented increases in SPAC revenues, CE income and sponsorship,
MBNA, our credit card affinity program, has been renegotiated. MBNA was
bought out by Bank of America about the same time our renewal contract
negotiations were due. I am pleased to report we now have an even
stronger financial commitment from Bank of America. The contract commits
a significantly increased guaranteed amount each year for the next seven
years. I encourage you to learn of several new ways that you can support
GNA by utilizing some of the new programming available through Bank of
America that bring you additional benefits personally and bring more non
dues revenue to GNA.
All five of GNA’s
revenue streams, including membership growth, are currently at
record-breaking levels. And we are proud to report that to you. But this
picture could change unexpectedly and at any point. As we had hoped for
and as we had planned for—we can now celebrate past accomplishments
during this Centennial year, and at the same time we can celebrate GNA’s
strong financial and operationally successful future. As members, you
have a right to expect that. You also have a right to expect an
opportunity to influence the future direction of your organization and
help to set priorities about what is most important to the profession
and to you in your professional work day. Put simply—this is why GNA
exists.
I want the best for GNA and for our members. I am
confident that you do to. I have no doubt that the founders of GNA
over a century ago would be very proud of their organization today.
This is a special moment in time. Happy Anniversary, GNA! |